Research & Development | Peter Woodbridge

Research & Development Work

R&D, challenging assumptions and inventing new possibilities is at the heart of what I do.

Ever curious, I'm interested in the way we can use realtime technology and creative AI to enhance people's engagement with story, place, each other and our shared reality. In a world where so much technology takes us away, or fragments us, from shared experience.

I do commercially or industry focused research and development, prototyping and experience design, and have worked with a number of organisations on developing emerging technology innovations, inventions and patents. This also includes securing several large funds from national innovation agencies like the AHRC, Innovate UK and Heritage Lottery.

Previous R&D Partners include...

My current R&D work involves innovation with games engines, virtual production, 3D video, data, ai and more. I'm particularly interested in...

Virtual Production and Realtime Games Engines Innovation
Mixed Reality Experiences
Sensor based Media, Ambient Computing and Interactive Installations. Including using games engines in projection mapping and screen based experiences.
Other interests- technologies role in place, tech for good, learning, wonder, play and magic.
Cool shit.

Since 2017, I've mainly been developing this research with partners at the University of Liverpool Research Centre for Architecture and the Visual Arts and at the Institute of Art and Technology at LJMU (where I co-ran the XLab- experimental technologies lab) as well as through a number of externally funded R&D collaborations with companies, partners and organisations.

R&D is also a significant part of many of my freelance projects and work. I have invented several things for my clients and partners, including work that has led to large investments and patented technology.

From 2015-2018 I was mainly doing this work with the Manchester's SODA School of Digital Art where i was focused on Immersive Storytelling. Between 2011-2015 much of my research work was located within the The Centre for Disruptive Media at Coventry University- where I worked on pioneering digital engagement projects in elearning, education, publishing, media archiving and digital storytelling.

In addition I have also supported R&D activity for a number of projects across the UK. Including being in the 'College of Experts' at XRStories in York, being an external bid reviewer for the ESPRC

I have developed projects and initiatives that have generated over £1.5 Million pounds of funding over the last few years, including receiving generous support from: