Research & Development | Peter Woodbridge

Research & Development Work

I do commercially and industry focused research and development, software prototyping and experimental content R&D, and have worked with a number of organisations on developing emerging technology innovations, inventions, patents and new ways of working.

I've also helped to set up a number of companies, launched new products and platforms and had an interest in the future for my whole career.

My current R&D work involves innovation with creative production technology, software engineering, experiential technology, games engines, virtual production, data, ai, music and more. I'm particularly interested in...

Convergent Technology, new workflows and experiences crossing screen, sound, experiential and production software.
AI augmented production workflows and toolbuilding. Not replacing, but using AI to complement humans to be better at making, learning and experiencing their thing.
Virtual & Realtime Production and Games Engines Innovation in Content Film, Animation, Experiential and Events Technology, Adaptive & Participatory Fan Experiences & Personalisation
Large Scale Interactive Shared Experiences. Including using sensors, data and tracking for cool experiences.

Since the early 2000s, I've mostly been industry based, but also spent a bit of time as a senior researcher/academic at a number of Universities.

I'm currently part of the team (R&D and Innovation Lead) that successfully developed the MusicFutures Creative Cluster based in the Liverpool City Region, working with 28 regional and national partners, and we have recently been awarded £6.75 Million + industry co-investment over 5 years starting in 2025.

Before that I led on R&D and Innovation at Mediacity Immersive Technologies Innovation Hub, supporting over 35 funded collaborations with Industry, and hundreds of business assists, on a £3.2 Million Accelerator Programme.

Previously I've worked on research with partners at the University of Liverpool Research Centre for Architecture and the Visual Arts and at the Institute of Art and Technology at LJMU (where I co-ran the XLab- experimental technologies lab) as well as through a number of externally funded R&D collaborations with companies, partners and organisations. Including winning research grants from AHRC, Innovate UK, Commercial Investors and more.

From 2015-2018 I was mainly doing R&D work with the Manchester's SODA School of Digital Art where i was focused on Immersive Storytelling. Between 2011-2015 much of my research work was located within the The Centre for Disruptive Media at Coventry University- where I worked on pioneering digital engagement with new media, digital publishing and digital storytelling.

In addition I have also supported R&D activity for a number of projects across the UK. Including being in the 'College of Experts' at XRStories in York and being an external bid reviewer for the ESPRC. I currently sit on a number of review panels for innovation across the UK.