I work on location based entertainment and immersive story experiences, i'm interested in how emerging and immersive technology can help to transform our experience of place.


As an Interaction Designer, Creative Technologist, Digital Producer and Educator I work with immersive & interactive technology, projection mapping & sensor based media, interactive screens & mobile applications, mixed & augmented reality.


I am the Programme Leader for the MA Immersive Arts and a Director at the Experimental Technologies Lab in the Institute for Art and Technology in Liverpool. I also often work as an associate research fellow at Liverpool University's Centre for Architecture and Visual Arts. Previous academic roles include Curriculum Development Lead at Manchester School of Digital Arts (SODA, Manchester School of Art, MMU) and Lecturer/Researcher at Coventry School of Art & Design in the Centre for Disruptive Media.

I co-direct the Immersive Liverpool Cluster Network, working with over 60 companies and organisations developing immersive and experiential technology in the North West UK, with whom I have developed several projects, fundraising collaborations and events, including a major conference on Immersive Storytelling Experiences. In 2014, I started the pioneering Immersive Storylab as an R&D collective to explore the potential of mixed & augmented reality storytelling, with whom I still collaborate with on several projects.

I work on industrial and commercial research and development. My work includes commissions, consultancy & collaboration with organisations such as UNESCO, BBC, Aardman Animations, BT, Granada TV, United Nations, Avid, NHS, JISC, the FA, Sport England, Virgin as well as work with a variety of SMEs, Cultural Organisations, Charities & Brands. I have also led and developed a number of funded research and development projects with organisations such as the AHRC, Arts Council, Heritage Lottery, Digital Catapult, UNDP, HEFCE and JISC. My projects have been showcased at a number of major galleries, museums, international festivals, expos and events.

I am also a Fellow of the Royal Society of the Arts and the Higher Education Academy as well as being a partner & a dad of two wonderful children.