I'm a creative technologist and producer working on immersive experiences, software development, virtual production projects and realtime 3d content experiences. Always aiming to bring a bit of wonder, play and magic to the world through the combination of digital and physical.


I mostly work with games engines and realtime technology these days, including hardware, software and content projects across virtual production, location based media, in venues & museums, web & the metaverse, as well as brand projects with IP partners.  Before that I had a background in technical and production roles in film, broadcast tv & flatter digital media.

Currently working on immersive experience and realtime innovation projects at Draw and Code,

who create location based experiences, augmented reality, mixed reality and virtual magic.

Before that I worked as a freelance producer at a start-up, called ROOM, rethinking the way we do gamified social 3D. Leading a team of developers & engineers, UX designers and 3D artists working on software magic, a new webassembly games engines, data/ai innovations and experiences for the emerging spatial web. I have also had R&D roles in Universities working on commercial research projects and innovative curriculum courses in film, digital technology and immersive media.

My skills and experience cross a number of areas in software & interactive content development. I work with immersive & interactive technology, virtual production, projection mapping & sensor based media, interactive screens & mobile applications, physical computing, AI and mixed & augmented reality and more. I love putting new things together and working in unchartered territory.

Software skills and experience includes the following....

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If I'm imagineering, ideating, experimenting, collaborating and prototyping you'll find me at my happiest. I'm so lucky to be doing this in my freelance work, and formerly as Director of the the Experimental Technologies Lab in the Institute for Art and Technology in Liverpool. As well as several other roles over the past 20 years.

I try to support others as best I can, and co-direct the Immersive Liverpool Network, working with companies, talent and organisations developing immersive innovation in the North West UK, with whom I have developed several projects, fundraising collaborations, events and initiatives. I sit on the Liverpool LEP Digital Board as an ambassador for future talent and regional development in emerging technology and also run a number of events, including the Immersive Storytelling Experiences conference.


In 2014, I started the pioneering Immersive Storylab as an R&D collective to explore the potential of mixed & augmented reality storytelling, with whom I still collaborate with on several projects in mixed reality. In 2020  I was made part of the BIMA 100 in the 'Creatives and Designers' category, an award that recognises 100 people for leading on ideas, products and services in the creative digital industries.

My work includes commissions, consultancy & R&D collaboration with organisations such as UNESCO, BBC, Aardman Animations, Intel, BT, Granada TV, United Nations, Avid, NHS, JISC, the FA, Sport England, Virgin as well as work with a SMEs & Cultural Organisations. I have also led and developed a number of funded research and development projects with organisations such as the AHRC, Innovate UK, Arts Council, Heritage Lottery, Digital Catapult, UNDP, HEFCE and JISC. 

I am also a Fellow of the Royal Society of the Arts (FRSA) and a Fellow of the Higher Education Academy (FHEA) as well as being a partner & dad , a guitarist and a chinese rock star.

Please feel free to reach out if you have an idea or an opportunity to make the world a more spatial, wonderous and immersive place.