About

I'm a creative engineer/technologist working on software development, innovation in realtime production, immersive experiences, creative AI, interactive media and generative ai solutions & workflow innovation.

Always aiming to bring a bit of wonder, play and magic to the world.

I have 20+ years commercially focused experience crossing technical roles in a number of creative sectors. Including working on projects for major brands, artists, studios and partners crossing film/tv, music, games and live experiences.

I currently work as Innovation Director at the Mediacity Innovation Hub and DreamLab focused on enhancing the future of immersive experiences, virtual production, and gaming technology, through the creation of inspiring new services, products, content, and applications with businesses in the North West UK.

I am soon to be starting as R&D Lead at MusicFutures in Liverpool, which is a new UK creative cluster for R&D and Innovation in the Music Industry.

Previously I've worked at Crucial FX as a Creative Technologist, doing innovation across brand and live experiences with projection mapping, tracking innovations, installations, immersive experiences and live events technology. I have previously worked as creative producer at Pathway (an LED/ICVFX Virtual Production Studio in Manchester), as a Senior R&D Creative Technologist at Draw and Code where I worked with a number of partners on pioneering games projects, and as a Product Director at a start-up called the TMRW foundation, (building a brand new 3D web engine and several immersive tech products and patented applications). As well as doing other freelance work and tech consultancy for brands, studios, universities and companies.

I have led teams of developers & engineers, UX designers and 3D artists working on a new software, games engines and hardware products, data/ai innovations and immersive experiences. I have also had R&D/senior lecturing roles in several Universities working on commercial research projects and developing pioneering courses in digital technology.

I try to support others as best I can, and founded and run the Immersive Liverpool Network, working with companies, talent and organisations developing immersive innovation in the North West UK, with whom I have developed several projects, fundraising collaborations, events and initiatives. I have sat on the Liverpool LEP Digital Board as an ambassador for future talent.

In 2014, I started the Immersive Storylab as an R&D collective to explore the potential of mixed & augmented reality storytelling, with whom I still collaborate with on several projects. In 2020 I was made part of the BIMA 100 in the 'Creatives and Designers' category, an award that recognises 100 people for leading on ideas, products and services in the creative digital industries. More recently I have also won awards for my work in creative AI workflows.

My work includes commissions, consultancy & R&D collaboration with organisations such as BBC, ITV, Aardman Animations, Google, Intel, Apple, BT, Granada TV, United Nations, Red Bull, NHS, JISC, the FA, Sport England, Virgin, Monster, IBM, as well as work with a studios, cultural organisations and Universities. I have also led and developed a number of funded research and development projects with organisations such as the AHRC, Innovate UK, Arts Council, Heritage Lottery, Digital Catapult, UNDP, HEFCE and JISC.

I am a Fellow of the Royal Society of the Arts (FRSA) and a Fellow of the Higher Education Academy (FHEA) as well as being a partner & dad , a guitarist and a chinese rock star.

Please feel free to reach out if you have an idea or an opportunity to make the world a bit cooler than it is. xxx