Augmented Reality Storytelling on Trains, 2019

Fantasia Express was a 12 month research and development project, awarded by Innovate UK, to Meyouandus and supported by London North East Railways.

I collaborated with the company with Immersive Storylab, alongside AR specialists Corporation Pop, that looked at placing augmented content within and outside a moving rail carriage between London and Edinburgh.

By focusing on AR delivered through the lens of an individual’s mobile device, this project asked questions about how future mixed reality experience may be embedded within moving vehicles. The project revealed new story worlds in transport, to encourage exploration of place and to act as an exemplar for the possibilities of mixed reality experiences on public and private transport in the future.

My work involved developing the storyworld, characters, narrative dynamics and gameplay for the experience that takes you into a world of imagination and wonder.